199 Ways to Grow an HVAC Company
COST | FAST RESULTS | IMPACT | CATEGORY | WE CAN HELP | WORK BETTER WITH A GREAT OFFER | DAVE (HVAC COACH) | NOTES | RESOURCES | ||
---|---|---|---|---|---|---|---|---|---|---|
1 | Work to make you #1 in all the areas most imporant to ranking well on Google | 10 | 3No | 1Very high | 1Digital Marketing | 1YES | 2No | 2No | This is what you are paying us for! | |
2 | BOOK NOW BUTTON on your website, Google profile and SM profiles. Books appts 24 hours a day! | 10 | 2Maybe | 2High | 1Digital Marketing | 1YES | 1YES | 2No | We can help with this! | |
3 | Expand your virtual footprint with additional 'locations' | 10 | 3No | 2High | 1Digital Marketing | 1YES | 1YES | 2No | When you are ready we can help with this! | |
4 | SEO / competition research / long tail content | 3$$ | 3No | 2High | 1Digital Marketing | 1YES | 1YES | 2No | This is what you are paying us for! | |
5 | Post reguarly on social media (wth a compelling offer) | 2$ | 2Maybe | 3Medium | 1Digital Marketing | 1YES | 1YES | 2No | This is what you are paying us for! | |
6 | Send a follow up survey via email after every appointment | 2$ | 3No | 3Medium | 1Digital Marketing | 1YES | 1YES | 1YES | Take action on what feedback you get! | |
7 | Competition research | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 2No | 1YES | This is what you are paying us for! | |
8 | Have a terrible weather campaign ready to go - hail, tornadoes, etc. An offer and graphics for your webite, Google and social media profiles. | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 1YES | 1YES | ||
9 | Rich, full ABOUT page on your website (super important) The About page is almost always the highest viewed page on all our clients websites | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 1YES | 1YES | This is what you are paying us for! | |
10 | Share different seasonal and compelling offers in different local FB groups | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 1YES | 2No | When you are ready we can help with this! | |
11 | Tell your story, company history, show the world (and Google) why they should call you | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 1YES | 2No | This is what you are paying us for! | |
12 | Update your Google profile and Maps frequently | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 1YES | 2No | This is what you are paying us for! | |
13 | Bad ass website (you love) | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 1YES | 2No | This is what you are paying us for! | |
14 | Help with hiring (placing ads, screening the results, updating career page, etc) | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 2No | 1YES | When you are ready we can help with this! | |
15 | Advertise a FREE SECOND OPINION on your website, social media and Google profile | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 2No | 2No | When you are ready we can help with this! | |
16 | Target the best parts of town by profiling previous jobs | 10 | 3No | 3Medium | 1Digital Marketing | 1YES | 2No | 1YES | This is what you are paying us for! | |
17 | Have professionally designed, high quality stickers that matches your brand on your equipment! | 2$ | 3No | 3Medium | 1Digital Marketing | 1YES | 2No | 2No | When you are ready we can help with this! | |
18 | Local directories (not the big paid ones) yellowbook, citysearch, etc. | 10 | 3No | 4Low | 1Digital Marketing | 1YES | 1YES | 2No | This is what you are paying us for! | |
19 | Respond to every review (on every platform) in a personable way | 10 | 3No | 4Low | 1Digital Marketing | 1YES | 2No | 2No | This is what you are paying us for! | |
20 | Call your database of customers and tell them about an amazing (limited time) offer | 10 | 1YES | 1Very high | 2Sales | 1YES | 1YES | 1YES | We can provide scripts and help you find people to help make the calls | |
21 | Walk neighborhoods where you are currently working. Knock on every door that can see your vans in the driveway of their neighbor. | 10 | 1YES | 1Very high | 2Sales | 2NO | 1YES | 1YES | ||
22 | Call on systems you sold 10 years ago! | 10 | 2Maybe | 1Very high | 2Sales | 2NO | 1YES | 1YES | Have a VERY compelling offer to share to get you in the home. | |
23 | Don’t believe all customers care about is price. Sure, some landlords and a smal percentage of customers truly want whatever is the cheapest. 98% of the time that is NOT what determines who they pick. | 10 | 2Maybe | 1Very High | 2Sales | 1YES | 2No | 1YES | Humans buy based on emotion (who made them feel heard or important, who is trustworthy, what will make them look good or appeal to their pride for example) and then justify that decision using logic | |
24 | ALWAYS give a price in person (only) | 10 | 3No | 1Very high | 2Sales | 2NO | 2NO | 1YES | ||
25 | Leave behind a GORGEOUS folder of why you are the BEST company in town on every sales call! | 2$ | 2Maybe | 2High | 2Sales | 1YES | 1YES | 1YES | ||
26 | Connect with successful real estate agents! | 10 | 2Maybe | 2High | 2Sales | 2NO | 1YES | 1YES | Offer them something so they leave YOUR card in every house they go in | |
27 | Teach everybody that sells the value of LISTENING to customers. Identifying WHAT is important to them BEFORE trying to sell them on anything! | 10 | 2Maybe | 2High | 2Sales | 2NO | 2NO | 1YES | People buy from people they like ad trust. Have listening exercises with your whole team | |
28 | Don’t give a customer a price until you know what is important to them (its more than just price) noise? Efficiency? Size? Placement? Brand? Pride? Peace of mind? | 10 | 2Maybe | 2High | 2Sales | 2No | 2No | 1YES | ||
29 | Have a world class pitch deck to take with you and use on sales calls (build trust) | 2$ | 3No | 2High | 2Sales | 1YES | 1YES | 1YES | Make doing business with your team a no brainer. We can help with this! | |
30 | Hire a dedicated, experienced sales rep! | 5$$$$ | 3No | 2High | 2Sales | 1YES | 1YES | 1YES | ||
31 | Learn and teach sales fundamentals! | 10 | 3No | 2High | 2Sales | 1YES | 1YES | 1YES | ||
32 | Visit Landlord groups in your city (they exist) | 10 | 3No | 2High | 2Sales | 1YES | 1YES | 1YES | Offer them a carrot to be their new company | |
33 | Offer SUPER cheap service call prices when times are slow and the guys aren't busy | 10 | 3No | 2High | 2Sales | 2NO | 1YES | 1YES | ||
34 | Make the close rate % public (for whoever runs sales calls) | 10 | 3No | 2High | 2Sales | 2NO | 2NO | 1YES | I guarantee this will be eye opening and impactful. Put ego and pride (and shit talking) to work for your business! | |
35 | Offer financing on everything, every time. | 10 | 3No | 2High | 2Sales | 2NO | 2NO | 1YES | ||
36 | Incentivise all employees to be ambassadors for sales and service. | 10 | 3No | 2High | 2Sales | 2NO | 2NO | 1YES | ||
37 | Have great service guarantees | 10 | 3No | 2High | 2Sales | 1YES | 2NO | 1YES | Makes it easier to close deals! | |
38 | Ask everybody who calls your business HOW they found you | 10 | 3No | 2High | 2Sales | 2NO | 2NO | 2NO | Extremely important and powerful. No exceptions and no excuses for not asking. | |
39 | Involve the customer in the sales process. Do you want the pen or the tape measure? Involving them in the process of solving this problem together can be powerful. | 10 | 2Maybe | 3Medium | 2Sales | 2No | 2No | 1YES | ||
40 | Have a GREAT email sequence that every customer gets after you leave a sale call in the customers home. | 10 | 2Maybe | 3Medium | 2Sales | 1YES | 2No | 2No | Thank you for taking the time to meet with me / A little about our company / what sets us apart from the other guys / what to expect if you do choose us | |
41 | Offer senior and military discounts! | 10 | 3No | 4Low | 2Sales | 1YES | 2NO | 1YES | ||
42 | Offer a discount for new install customers leaving your sign in their front yard for 30 days | 2$ | 3No | 4Low | 2Sales | 2No | 1Yes | 1YES | ||
43 | Frame your competition. | 10 | 3No | 4Low | 2Sales | 2No | 2No | 1YES | We background check, drug test every tech we hire. That makes it sounds like the companies that don't say that, don’t. | |
44 | Have that hard conversation(s) you know you need to have. | 10 | 1Yes | 1Very High | 3Owner | 2NO | 2NO | 1YES | I know it sucks. You will feel better when its done. Make it about the behaviour that needs to change, not the person. | |
45 | Treat screwups as a GIFT | 10 | 2Maybe | 1Very high | 3Owner | 2NO | 2NO | 1YES | Mistakes happen. Treat them like an opportunity to shine! | |
46 | Fire that one guy! | 10 | 2Maybe | 1Very high | 3Owner | 2NO | 2NO | 1YES | MOST businesses have that one guy who is super experienced, smart and a total asshole. | |
47 | Ask for help. If you know you should do a couple items on this list or you like the idea but are not sure where to start, give us a call! | 10 | 2Maybe | 1Very High | 3Owner | 1YES | 2NO | 1YES | We will connect you with an HVAC guy who has done whatever it is, find your resources and do our best to help figure it out! | |
48 | Shoot 2-3 short videos a day and send them to us! | 10 | 2Maybe | 1Very High | 3Owner | 1YES | 2NO | 1YES | A big job you did recently, a super old system you came across, a new person you just hired. | |
49 | Sytems and Processes for everything. Absolutely vital as you grow! This is how we do 'x' and this is how we do 'y' People don't go to McDonalds for the good food - they go because its consistent and they know what to expect. | 10 | 2Maybe | 1Very High | 3Owner | 1YES | 2NO | 1YES | We have a guy that can help you with this! | |
50 | Is everybody working for you committed to the BIG VISION you are pushing? If not, they need to go. | 10 | 2Mayb | 1Very High | 3Owner | 2NO | 2NO | 1YES | We have a guy that can help you with this! | |
51 | Express gratitude to your team (a LOT) | 10 | 2Maybe | 1Very High | 3Owner | 2NO | 2NO | 1YES | ||
52 | Own the problem. | 10 | 2Maybe | 1Very High | 3Owner | 2NO | 2NO | 1YES | The owner is always the choke point in a business. Taking responsibility gives you the power to make things better. Blaming things 'out there' gives those things control over your future. | |
53 | Make a list of 10-12 high impact activities from this list that would absolutely drive your companies growth. Track how you spend your time for a whole week to identify things that can go to find the time you need. | 10 | 2Maybe | 1Very High | 3Owner | 2NO | 2NO | 1YES | Every 30-60 minutes make a quick note tracking how you spent your time. Do this for an entire week. In looking back over the list at the end of the week what can be delegated, not done, or put off to allow you to spend more time on high impact items on this list? | |
54 | Know your numbers, Know your numbers, Know your numbers! | 10 | 2Maybe | 1Very High | 3Owner | 2NO | 2NO | 1YES | ||
55 | Develop a process to work with homeowner insurance policies. HVAC riders are a common thing now. | 1 0 | 3No | 1Very high | 3Owner | 2NO | 1YES | 1YES | ||
56 | Get away and THINK | 10 | 3No | 1Very High | 3Owner | 2NO | 2NO | 1YES | ||
57 | Create a great scorecard and USE it to help run your business | 10 | 3No | 1Very High | 3Owner | 1YES | 2NO | 1YES | A great scorecard looks at forward facing metrics, for example numbers of customers called last week vs lagging metrics like number of installs done last week. | |
58 | Probably the biggest opportunity for every HVAC owner is keeping in touch with and loving on customers AFTER THE SALE. | 10 | 3No | 1Very High | 3Owner | 1YES | 1YES | 1YES | We have a ton of ideas in this area and would love to help! | |
59 | Constantly be on the lookout for talent. As your business grows it will become more and more important for you to have stars players to delegate to. | 10 | 3No | 1Very High | 3Owner | 2NO | 2NO | 1YES | ||
60 | Ask Matthew to connect you with an HVAC owner in another part of the country. Being an entrepreneur can be lonely as hell, I know! | 10 | 2Maybe | 2High | 3Owner | 1YES | 2NO | 1YES | Who knows, it might help to kick around some ideas with somebody in the same boat. See how they handle things. | |
61 | Call on apartment complexes and property management groups - they can be a great source of cash flow. | 10 | 2Maybe | 2High | 3Owner | 2NO | 1YES | 1YES | ||
62 | Offer all your employees an incentive if they refer an employee that you hire | 3$$ | 2Maybe | 2High | 3Owner | 1YES | 2NO | 1YES | ||
63 | Talk to other HVAC owners! | 10 | 2Maybe | 2High | 3Owner | 1YES | 2NO | 1YES | ||
64 | Employee feedback sessions (safe to do so) | 10 | 2Maybe | 2High | 3Owner | 2NO | 2NO | 1YES | What do you see that would help us be more efficient? Profitable? Serve our customers better? | |
65 | Ones on ones with employees | 10 | 2Maybe | 2High | 3Owner | 2NO | 2NO | 1YES | SO important. You want to know if they are unhappy BEFORE they leave (not after) | |
66 | Crystal clear expectations | 10 | 2Maybe | 2High | 3Owner | 2NO | 2NO | 1YES | So important (and rare) | |
67 | Train, train, train your guys on EXCEPTIONAL customer service! | 10 | 2Maybe | 2High | 3Owner | 1YES | 2NO | 1YES | We can help! | |
68 | Have a couple friends or family members call your business and pretend to be a potential customer | 10 | 2Maybe | 2High | 3Owner | 1YES | 2NO | 1YES | Are they VERY pleased with the experience? Was the person helpful, friendly? Did they do a good job at trying to get a tech in the home ASAP? | |
69 | Challenge your beliefs! | 10 | 2Maybe | 2High | 3Owner | 1YES | 2NO | 1YES | ||
70 | Spotlight GOOD behavior! | 10 | 2Maybe | 2High | 3Owner | 1YES | 2NO | 1YES | When you publicly praise and reward behaviour you WANT - you will get more of it! | |
71 | What does your SEO company need!? | 10 | 2Maybe | 2High | 3Owner | 1YES | 2NO | 2NO | ||
72 | Break out of the habit of saying "We tried that" before you say no to an idea. | 10 | 2Maybe | 2High | 3Owner | 1YES | 2NO | 1YES | Maybe that was a long time ago. Your team is different now. You didn't have us to help you! | |
73 | Test news offers. Test new offers. Test new offers! | 10 | 3No | 2High | 3Owner | 1YES | 1YES | 1YES | We can help! | |
74 | Get involved in the community / HOA / Chamber, etc. We are happy to compile a list of groups you can visit | 10 | 3No | 2High | 3Owner | 1YES | 1YES | 1YES | I am in a mens group with an HVAC owner here in Wichita and I know he has gotten HUNDREDS of leads from this one group alone | |
75 | Offer FREE energy audits on social media when things are SLOW | 10 | 3No | 2High | 3Owner | 1YES | 1YES | 1YES | ||
76 | Never hire for TECHS. Hire for managers. When you place ads for managers you get good techs that work other places and want to be a manager! | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | ||
77 | Track how you spend your time for a whole week | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
78 | Recognize a tech of the month! | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | Give them the afteroon off with lunch etc paid for | |
79 | Have GREAT branding that all MATCHES Your vehicles, company shirts, stickers, website, social media, youtube header, everything | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | ||
80 | Train your techs what to say to get a stream of 5 star Google reviews | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | The word 'because' is SO powerful. We can help with this. | |
81 | Hire a coach familiar with helping HVAC owners get to the next level to work with | 2$ | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | We can help with this! | |
82 | Develop programs for working with home warranty companies. | 10 | 3No | 2High | 3Owner | 2NO | 1YES | 1YES | ||
83 | Add services - IAQ, Plumbing, Fireplaces, Wine Coolers, Refrigeration, etc. | 10 | 3No | 2High | 3Owner | 2NO | 1YES | 1YES | ||
84 | Celebrate wins every chance you get! Say THANK YOU a lot! | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | You are the leader - your team is looking to you for direction. | |
85 | Visit a successful HVAC operator and see what little (maybe big) things you pick up or notice | 2$ | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | We can help with this! | |
86 | Hire a partial CFO | 2$ | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | There are a million of these online | |
87 | Increase these 3 metrics by 10% (today) | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | 10% increase in x and 10% and 10% equals 90% more profit | |
88 | Provide your employees opportunities to grow / learn | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Do you have an office person who wants to learn excel or a a tech that wants to get their CDL. | |
89 | Rebates? Ask Dave about | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
90 | Once a week write a different employee a hand written (short) note thanking them for all they do! | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
91 | Have events that involve their families (picnic, baseball game, movie night) | 2$ | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | This can pay off BIG TIME | |
92 | Book appointments for your competiton to come 'sell' your wife or friend so you know what they say and you know how to sell against them | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
93 | Buy out an older operator that might want out of the business | 4$$$ | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Might be a way to pick up a tech or two | |
94 | Quarterly reviews with ALL employees | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
95 | Set GIANT goals! | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Small goals have no magic to stir the blood. Set giant goals and even if you miss them you land among the stars | |
96 | Be the kind of place HIGH QUALITY techs want to work (and stay) | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Clean facility, positive, encouraging. | |
97 | Ask powerful questions | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Being aware of and intentional about what questions you ask yourself can be tremendously powerful. | |
98 | Recognize the owner is always the choke point. | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
99 | Make connections with roofing companies. They see a lot of damaged roof top units. | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
100 | Use downtime to train, train, train! | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
101 | Develop unparalleled customer service from top to bottom. | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
102 | Learn what matters most to your best employees | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Some people don’t like attention and some people will walk through traffic for public praise. Learn what fills them up. | |
103 | Train, train, train on best practices (sales, upselling, upset customers, asking questions) | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Roleplaying feels silly but its SUPER powerful | |
104 | Connect with your local tech college, high school shop teachers. | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Offer to come speak or help with resources they need. We have HVAC owners that have had HUGE success with this strategy. | |
105 | Communicate a BIG vision | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | ||
106 | Offer your BEST employees the opportunity to be an owner in the company | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Can be a powerful strategic move. | |
107 | Talk about reviews CONSTANTLY. Every morning, evening, mon-fri. Office, techs, everybody. Say "Did you ask them to leave a Google review?" 10x times every day 🙂 (same with maintenance agreements) | 10 | 3No | 2High | 3Owner | 2NO | 2NO | 1YES | Having 2-3 THOUSAND reviews is super compelling and builds a LOT of trust! | |
108 | Put the time into building a great culture! It's impossible to overstate the importance of a positive work environment | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | We can help with this! | |
109 | Forge meaningful community partnerships! | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | Plumbers, builders, Chamber of commerce | |
110 | Have a SERIOUS commitment (at every level) to getting to 2k maint agreements! | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 1YES | Everybody should see and hear and be trained on this every WEEK! | |
111 | Hire a (cheap) PT helper to take photos and and collect relevant useful info for us to create content and sm posts around! | 3$$ | 3No | 2High | 3Owner | 1YES | 2NO | 2NO | ||
112 | Gorgeous branding - your logo, company vehicles, shirts, jackets, hats, website, etc. | 4$$$ | 3No | 2High | 3Owner | 1YES | 2NO | 2NO | ||
113 | Schedule a monthly Zoom call with Matthew to share whats going on in the business, in your market, changes with equipment, etc. | 10 | 3No | 2High | 3Owner | 1YES | 2NO | 2NO | This can be a gold mine for your website and social media! | |
114 | Offer free or very cheap inspections for realtors. (only partner with successful realtors, they all want something for nothing so make sure there is possibility of ROI) | 10 | 3No | 2High | 3Owner | 2NO | 1YES | 1YES | ||
115 | Who answers the phone is TRAIINED to do so. They are genuinely KIND person who loves to help people and follows a proven script. They are literally the voice of your business. | 10 | 3No | 2High | 3Owner | 2No | 2No | 1YES | ||
116 | Always have a SEASONAL promotion so your team has something new and unique to talk about | 10 | 2Maybe | 3Medium | 3Owner | 2NO | 1YES | 1YES | ||
117 | Follow a proven format for morning meetings | 10 | 2Maybe | 3Medium | 3Owner | 1YES | 2No | 1YES | ||
118 | Ask your team what they see? Reguarly | 10 | 2Maybe | 3Medium | 3Owner | 1YES | 2No | 1YES | ||
119 | Make the most of technology. Tablets, price systems in the home, makes upselling easier. | 3$$ | 2Maybe | 3Medium | 3Owner | 2No | 2No | 1YES | ||
120 | Give all your employees branded swag! Sweatshirts, hats, glasses, notebooks, etc. | 2$ | 2No | 3Medium | 3Owner | 1YES | 2No | 2NO | Let them be walking billboards for your business! | |
121 | Follow the economy - we are moving into a "fix it or remodel it" market. Find remodeling contractors to partner with. | 10 | 3No | 3Medium | 3Owner | 2NO | 1YES | 1YES | ||
122 | Join and get involved in your local Chamber of Commerce. | 10 | 3No | 3Medium | 3Owner | 2NO | 1YES | 1YES | They have CEO Roundtables and opportunities to get up and speak if you sponsor a breakfast for example. | |
123 | Help us build a timeline of how your company has grown over the years and a great About page. | 10 | 3No | 3Medium | 3Owner | 1YES | 2No | 1YES | People want to see they are doing business with real people who take pride in what they do. | |
124 | Offer a workshop teaching homeowners the basics of taking care of their HVAC system | 10 | 3No | 3Medium | 3Owner | 1YES | 2No | 1YES | KC city | |
125 | Coordinate a volunteer day (when things are slow) where your whole company helps with a local race for example | 10 | 3No | 3Medium | 3Owner | 2NO | 2No | 1YES | Show some team spirit, see each other outside the office, have fun. | |
126 | Join Service Roundtable and be open to learning from other successful HVAC owners | 4$$$ | 3No | 3Medium | 3Owner | 2NO | 2No | 1YES | ||
127 | Join a board (local charities, HVAC industry) | 10 | 3No | 3Medium | 3Owner | 2NO | 2No | 1YES | The recognition and connections from this can be invaluable. | |
128 | Listen to HVAC related podcasts! | 10 | 3No | 3Medium | 3Owner | 2NO | 2No | 1YES | ||
129 | Run a contest for the tech that sends you the most pictures in a week (extra credit for videos) complete jobs, work they are proud of, crazy filthy filters, units installed on a roof by the homeowner. | 10 | 3No | 3Medium | 3Owner | 1YES | 2No | 1YES | We will turn everything they send into content for your website, Google profile and social media. | |
130 | System Giveaway / HUGE feel good for very little content | 2$ | 3No | 3Medium | 3Owner | 1YES | 2No | 1YES | You can run this for YEARS! | |
131 | Have a process in place so that when somebody applies for a job they get a text and email thanking them for applying and letting them know what to expect right away! | 10 | 3No | 3Medium | 3Owner | 1YES | 2No | 1YES | ||
132 | Training software the John used and had success (and fun) with. | 2$ | 3No | 3Medium | 3Owner | 2No | 2No | 1YES | ||
133 | Sales software that John was having success with | 2$ | 3No | 3Medium | 3Owner | 2No | 2No | 1YES | ||
134 | Have your key people take the Enneagram and become a student of it | 10 | 3No | 3Medium | 3Owner | 1YES | 2No | 2NO | This is a personality assessment tool that can be extremely useful in building a great team | |
135 | Push the techs to get more Google reviews! | 10 | 3No | 4Low | 3Owner | 1YES | 2No | 1YES | We can help! | |
136 | Consider donating services to a very well known non-profit. This can get you a LOT of exposure. | 2$ | 3No | 4Low | 3Owner | 1YES | 2No | 1YES | We can help! | |
137 | Socks, bikes, backpacks. Champion causes and be a drop off point! | 10 | 3No | 4Low | 3Owner | 1YES | 2No | 1YES | This can create a TON of goodwill and attract a TON of backlinks to your site which SUPER helps your rankings | |
138 | Have FRIENDLY, personalized to you on hold music on your phones for customers to hear! | 2$ | 3No | 4Low | 3Owner | 1YES | 1YES | 1YES | ||
139 | Read industry publications. What is brewing in the industry you need to be aware of? | 10 | 3No | 4Low | 3Owner | 2NO | 2NO | 2NO | ||
140 | Let local groups on Meetup hold events at your office or shop (local inventors, scout committee meeting, etc) | 10 | 3No | 4Low | 3Owner | 1YES | 2NO | 2NO | Good things ALWAYS happen when you give back! | |
141 | If you offer plumbing or other services in addition to HVAC have your techs offer to do a free assesment on those items while they are in the home. | 10 | 2Maybe | 1Very high | 4Team | 1YES | 1YES | 1YES | We have one client that has his techs fill out a checklist and leaves a carbon copy with the customer of any plumbing issues they identify and turns the other copy into the office for them to follow up on. | |
142 | Record whoever is making sales calls. | 10 | 2Maybe | 1Very high | 4Team | 1YES | 2NO | 1YES | This can be super eye opening and teach you a lot. What stories work, best way to explain certain products or the benefits. | |
143 | Learn sales fundamentals. If you feel like sales is icky or something used car guys do this IS costing you money. Ethical sales is just a transfer of feeling (after rapport is etablished) | 2$ | 3No | 1Very high | 4Team | 1YES | 1YES | 1YES | Price anchoring, listening, overcoming objections, mindset | |
144 | Take photos! Take photos! Photos are tremendously helpful in telling your story! | 10 | 3No | 1Very high | 4Team | 1YES | 2NO | 2NO | Ancient equipment you take out, big jobs, unusual jobs | |
145 | Call and THANK customers from yesterday | 10 | 2Maybe | 2High | 4Team | 2NO | 2NO | 1YES | Word of mouth is incredibly powerful | |
146 | Clean shop and vehicles | 10 | 3No | 2High | 4Team | 2NO | 2NO | 1YES | ||
147 | Few things are more impressive to your customers than a tech in a tucked in, white uniform shirt with an American flag on their shoulder | 2$ | 3No | 2High | 4Team | 2NO | 2NO | 1YES | We work with a client that provides clean pressed shirts every morning for all their techs. At the end of the day they guys leave the shirts at the office. | |
148 | Tell us about recent jobs!! Include the link | 10 | 3No | 2High | 4Team | 1YES | 2NO | 2NO | We will turn this into relevant content that WILL get you more calls from that part of town! | |
149 | Tell us whats going on in the business! This helps SO MUCH! | 10 | 3No | 2High | 4Team | 1YES | 2NO | 2NO | Birthdays, anniversaries, milestone, unusual jobs or equipment your guys came across. | |
150 | Collect emails from every customer when they book an appointment. Schedule filter reminders, etc to go out on an automated basis | 10 | 3No | 2High | 4Team | 1YES | 1YES | 1YES | Tell them you send a couple reminders a year when you have a big sale or something special to share | |
151 | Make sure your guys are presentable. Clean shaven, hair trimmed up. Appearance matters. | 10 | 3No | 2High | 4Team | 2NO | 2NO | 1YES | ||
152 | Collect your customers cell phone when you book appointments. | 10 | 3No | 2High | 4Team | 2NO | 2NO | 1YES | There is no better way to keep in touch, remind, follow up. | |
153 | Customer referral program | 2$ | 3No | 3Medium | 4Team | 1YES | 1YES | 1YES | Drawing or cold hard cash | |
154 | Train on and drive your guys on following a ____ point checklist to make sure every call is handled to your standards | 10 | 3No | 3Medium | 4Team | 1YES | 2NO | 1YES | ||
155 | Your guys call on the way to the customers home and lets them know he is on the way and offers to get them something to drink from the gas station if they would like. | 10 | 3No | 3Medium | 4Team | 2No | 2NO | 1YES | This sounds crazy but Thomas with Tiger Heating & Air had his team do this for years and they sold recently for 12x earnings. | |
156 | Call tomorrows appointments today to remind them who is coming and when and thank them for trusting your company to help them! | 10 | 3No | 3Medium | 4Team | 2No | 2No | 1YES | ||
157 | Attend local farmers markets and trade shows. Pass out coupons, let people see your name and logo | 10 | 3No | 4Low | 4Team | 2NO | 1YES | 1YES | ||
158 | Have your guys send a picture of all their complete, finished installs. | 10 | 3No | 4Low | 4Team | 2NO | 2NO | 1YES | This is a gold mine for your marketing team (us) and lets you see the sticker is on and everything looks great. | |
159 | Have your guys wear foot covers! | 10 | 3No | 4Low | 4Team | 2NO | 2NO | 2NO | Customer experience matters (a lot) | |
160 | Make sure all your new installs have gorgeous, custom stickers on it! | 10 | 3No | 4Low | 4Team | 1YES | 1YES | 2NO | ||
161 | Record incoming calls for missed opportunities | 3 $$ | 1YES | 1Very High | 5Another Company | 1YES | 2No | 1YES | We can help! | |
162 | Answering service to catch after hour calls and when they are away from the phones | 3$$ | 2Maybe | 1Very high | 5Another Company | 1YES | 2No | 2No | We can help! | |
163 | Paid ads (Google, Google local and SM) | 5 $$$$ | 1YES | 2High | 5Another Company | 1YES | 1YES | 2No | This is what you are paying us for! | |
164 | Vehicle Wraps! | 4$$$ | 3No | 2High | 5Another Company | 1YES | 1YES | 2No | We can help! | |
165 | Flyers | 4$$$ | 2Maybe | 3Medium | 5Another Company | 1YES | 1YES | 2No | We can help! | |
166 | Print ads in local papers can be very effectice | 2$ | 2Maybe | 3Medium | 5Another Company | 1YES | 1YES | 2No | We can help! | |
167 | Yard signs | 2$ | 2Maybe | 3Medium | 5Another Company | 1YES | 1YES | 2No | Offer your new install customers a discount if they agree to leave a yard sign in their front yard for 30 days. | |
168 | Facebook ads! | 10 | 2Maybe | 3Medium | 5Another Company | 1YES | 1YES | 2No | ||
169 | Yard signs | 3$$ | 3No | 3Medium | 5Another Company | 1YES | 1YES | 2No | We can help! | |
170 | Advertise in HOA newsletters. | 2$ | 3No | 3Medium | 5Another Company | 1YES | 1YES | 2No | We can help! | |
171 | Postcards | 4$$$ | 3No | 3Medium | 5Another Company | 1YES | 1YES | 2No | We can help! | |
172 | Retargeting (showing ads to people that came to your website already) | 2$ | 3No | 3Medium | 5Another Company | 1YES | 1YES | 2No | When you are ready we can help with this! | |
173 | Billboards can be powerful if they are combined with a powerful offer (otherwise they are a waste of time) | 10 | 3No | 3Medium | 5Another Company | 1YES | 1YES | 2No | ||
174 | Filter reminder service / Free filters for life | 2$ | 3No | 3Medium | 5Another Company | 1YES | 2No | 2No | Get you in the home! | |
175 | Join all the inexpensive industry assocations that link back to your website. This can be a cheap way to get VERY valuable backlinks which SUPER help your rankings with Google. | 2$ | 3No | 3Medium | 5Another Company | 1YES | 2No | 2No | When you are ready we can help with this! | |
176 | Spend a small amount of money on paid ads for your business name | 2 $ | 3No | 3Medium | 5Another Company | 1YES | 2No | 2No | You don't want customers looking for you and having a competitor show up in the top spot because they are bidding on your business name. | |
177 | Are their features of your dispatch software that you are paying for and not using? | 10 | 3No | 3Medium | 5Another Company | 1YES | 2No | 1YES | We can help with this! | |
178 | Survey your customers | 10 | 3No | 3Medium | 5Another Company | 1YES | 2No | 1YES | We can help with this! | |
179 | Angies List / Home Advisor, etc. | 4 $$$ | 3No | 4Low | 5Another Company | 1YES | 1YES | 2No | Fighting for the bottom on prices | |
180 | Advertise in high school sports programs or the edge of the field | 2$ | 3No | 4Low | 5Another Company | 1YES | 1YES | 2No | Great exposure for a very low cost | |
181 | Get active on Next Door | 2$ | 3No | 4Low | 5Another Company | 1YES | 1YES | 2No |