How Gulf Coast Can Dominate Your Competition and Make 2025 Your Best Year Ever
My name is Matthew Rupp. I am the owner of HVAC Marketing Success.
My team and I specialize in helping HVAC owners get more phone call calls and change-outs than any shop in town.
I have been in your shoes and know you get bombarded when it comes to marketing.
If you are happy with the HVAC industry's feast or famine and just waiting for it to get hot enough or cold enough for the phone to ring, this report isn’t for you.
I am looking for one HVAC owner in Tampa who is sick of the games, being jerked around, and being lied to about your marketing.
I am on a mission to help one HVAC company in Tampa.
I thought what better way to show you my team and I are different than by showing you exactly, in detail, what is standing in the way of you getting hundreds of more phone calls this summer (and every summer after that).
This is it. No guesswork.
Fixing the items in this report can finally transform your marketing forever.
These seventeen areas show what is hurting (and helping) The Comfort Authority, Rolando’s, 3H AC, and Gulf Coast Air Systems. Don’t worry, I will explain what each section means.
- The red represents who is doing the WORST in that specific area.
- The green represents who is doing the BEST.
We did our best to pick family-owned companies with the team and processes to grow and take pride in their work. If you’d like to see how you look compared to a different competitor, give us a shout.
Fixing the RED, the areas in which you are doing the worst compared to your competition, is the secret sauce we use for our clients.
Let’s break down what all this means.
1 – Who are you?
The WHO ARE YOU section is your opportunity to tell your story – highlighting your team, showcasing your personality, emphasizing your experience, and demonstrating your connection to the community. This is the good stuff and what people are looking for when they visit your website.
The more we can show website visitors WHY you are the best choice, the more likely they will pick up the phone and call your office!
No one is crushing it in this area. Gulf Coast is #1 with 56 points out of a possible 130!
The good news is we can start fixing all these areas for your company today. You can call (or text) me on my mobile at 316-312-8181.
2 – Website
An effective website will do three things.
- Let visitors know they are in the right place
- Build trust
- Encourage them to pick up the phone!
Continued….
Rolando’s is technically doing the best in this category, but they only have 53/100. That is a lot of low-hanging fruit for you and all your competitors.
This same report is being shared with your competitors, but we’re only working with one HVAC company in Tampa. If you want to be that one company, reach out today!
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MY BACKGROUND
In 2011, I owned a service business and hired numerous digital marketing agencies to help me improve on Google and get more phone calls. I never felt so jerked around and ripped off in my life.
I got fed up and decided to figure out how to crack the code myself when it came to Google, and I did.
That led me to build my own team to specialize in helping just HVAC owners.
Most digital marketing agencies are set up to perform the same cookie-cutter tasks for all their clients, which is why they produce such poor results and are so frustrating to work with.
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3 – Images / Video
I’ll be flying out to meet with the one HVAC company we partner with in Tampa, capturing professional photos of everything from your signage and vehicles to team members, field crews, headshots, and much more.
Great photos of your team in action are like jet fuel for great marketing!
Images of real people on the homepage helps to build trust, and unfortunately 3H don’t have any on their service pages.
I love going to see our clients in person and taking tons of great photos!
Real results from real clients
Fixing a lot of SIMPLE items can make a BIG impact!
4 – Google profile
Your Google profile is ground zero for making sure Google knows who you are, where you are, what you do, and why you are the best at it. They are constantly adding new options and features to this tool, and it's important you update it regularly.
The Comfort Authority is leading the pack with 190 photos on their Google profile! We will increase this number to 3-400 for the company we work for.
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Imagine being the one HVAC shop in Tampa that outperforms your competitors in ALL the areas that matter most to Google.
- Your busy season will be even busier
- Your slow season will be less slow
And your competition will have no idea why.
You can decide if we do this work for you or one of your competitors. My personal cell is 316-312-8181 – you can call or text anytime.
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5 – Reviews
Nothing builds trust like THOUSANDS of Google reviews!
Google will reward you with higher rankings, and people are more likely to click on your website if they see an impressive number of reviews.
The Comfort Authority is leading the pack with 1600 reviews and 4.9 stars on Google!
We created a guide to help HVAC owners get 5000 reviews on Google without paying for software or tools. Text me at 316-312-8181, and I will send you a copy.
We also made stickers for our HVAC clients to stick up all over to remind the guys to ask!
7 – Mobile
Over 75% of visitors come to your website from their cell phone.
If that initial view isn’t GREAT, with a big, clear phone number, it could cost you hundreds of phone calls every summer.
This is what our client in St Louis’s website looks like on a cell phone:
Let’s take a look at what your website looks like on a mobile phone:
8 – Site speed
Google makes roughly 350 BILLION dollars a year.
When your website loads SUPER slow, the person may give up waiting for your site to load and find another site to click on. That website visitor had a bad experience with your site and Google.
When you make a company that makes nine hundred and fifty million dollars a DAY look bad to its users, they don’t reward sites like that with more traffic.
Rolando’s and Gulf Coast are showing up with a perfect score for how quickly their website loads on a desktop!
The Comfort Authority is absolutely being hurt by such low site speeds.
You can decide if we fix all these items for you or one of your competitors. My mobile is 316-312-8181, and we can get started today.
9 – Content
Content refers to anything on your website that helps Google understand what you do, where and why you are the best at it. This can include website pages, blog posts, images, videos, community connections, a Google Map, and more.
The Comfort Authority has the lead with 36/100, but that is leaving a lot of money on the table.
This section represents the biggest opportunity for one HVAC company in Tampa to dominate your market.
I will let you in on a secret we have used for years to help our HVAC clients make millions of dollars.
This one secret has the power to transform your business.
Business owners always want to be #1 on Google for their services—‘roofing’, ‘fences’, ‘AC repair’, and so on.
The problem with search terms like that is they have enormous competition and tons of paid ads.
What do you see when you Google ‘AC repair’? A long list of Google LSA ads, sponsored posts, more ads from Google, and dozens of giant sites, such as Yelp, HomeAdvisor, NextDoor, Thumbtack, YP.com, and others.
There is a smarter way.
It’s important to realize that most Google searches start with a QUESTION. Someone is trying to solve a problem, looking for a shortcut, or wanting a hack to save them money.
If there is water at the bottom of the dishwasher, most people won't immediately look for a plumber to call.
The same is true for HVAC.
How you hear customers describe their problem when they call your office is where most searches on Google begin.
These kinds of searches represent a gold mine for your business.
Getting this kind of content on your website has the potential to increase your phone calls more than anything else!
You can spend a fortune and the next two years trying to rank for ‘AC REPAIR’ or next to nothing ranking for search terms that have intent and little to no competition.
Winning fights that nobody else is fighting is easy!
I challenge you to try it from your computer right now. Look for some of the search terms highlighted in yellow and see if your website (or any of your competitors) comes up. If they don’t, that is a huge opportunity.
No paid ads. No competition!
10 – Technical
The technical aspects of your website and how Google views it is boring but critical. We use several different tools to examine hundreds of metrics.
Gulf Coast has the fewest issues, but that’s not saying much. The Comfort Authority could miss out on hundreds of phone calls this summer.
If you want us to start fixing all these issues today, call (or text) Matthew at 316-312-8181.
11 – Citations
A Citation is any mention of your business name, address, and phone number anywhere on the internet. It could be anything from social media profiles to directories like Yp.com, Yelp, the Chamber of Commerce, or a Little League team you sponsored years ago.
The critical thing with citations is consistency. When Google finds three different addresses and multiple phone numbers for your business, it can damage your trustworthiness, leading to lost calls and missed change-outs.
No one is doing fantastic in any of these areas.
We will share the remaining seven sections of the report card with the company we partner with.
No doubt some of your competitors will take steps to fix some of the items we mentioned in this report but none of them have our team or experience. This is what we do and we are damn good at it.
We can’t fix all these areas and NOT have it result in increased website traffic, more phone calls, and more change-outs!
My personal cell is 316-312-8181. My team and I can start work today.
These are the final ‘scores’ for you and your competition based on all the factors above.
Infinity has some definite areas to catch up in, but honestly, there is not a huge difference between the four companies.
The big thing that jumps out is that these scores are based on a total score of 1000. That represents a tremendous opportunity for one company in Tampa.
Fixing many SMALL items can have a BIG impact on your bottom line.
Most digital marketing agencies don’t want to spend the time, manpower, and payroll to do this kind of work. They would rather do the same, cookie-cutter tasks and pretend they are doing work that matters. That’s why every HVAC owner in America has frustrating stories about marketing agencies.
We are different.
My personal cell is 316-312-8181. You can call or text, and we can get started today.
We do it all for our clients
We help our HVAC owners with anything and everything related to their marketing:
- Vehicle graphics
- Designed billboards
- Review cards
- Door hangers
- Yard signs
- Contests
- Review stickers
- Sales literature for in-home presentations
You have the team, the processes and the experience. With our help, we can do great things together.
This is how confident I am that we can make a significant impact for you. (or one of your competitors)
If you aren’t thrilled with the results and progress we make in the first sixty days, we will give your money back. No hard feelings.
We love our HVAC clients
We are on a mission to work with one company there in Tampa.
What our clients say
If we talk and are a good fit, I am happy to provide you with a list of our clients' phone numbers so you can call them yourself.
REAL PEOPLE WHO LOVE HELPING HVAC OWNERS SUCCEED
Everything from web development, copywriting, graphic design, video production, we have you covered.
WHAT TO EXPECT WHEN WORKING WITH OUR TEAM
1) I’ll visit you in person to learn about your business, goals, and competitors, while capturing over 1,000 photos to help guide our approach.
2) You will have an entire marketing team that specializes in helping HVAC owners
- Strategy
- Web development
- Graphic design
- Project management
- Copywriting
- Social media
- Video production
- Google specialist
3) Personal attention from me, the owner, and our project manager. No salespeople and no reps.
4) We do the work to get you more phone calls, residential change-outs, and more money on your bottom line.
5) Everything you need, from door hangers to yard signs to billboards, maintenance agreement brochures to flyers, and all your images turned into short videos.
6) We bring 20 years of experience running a service business and an owner's mindset.
7) You own everything we do together from day one.
8) No contracts.
9) You will always know what we are working on, and why.
You deserve a team that cares about your success and takes it seriously.
What you WON’T hear us say
- You need a new website.
- It will take 3-6 months to see results.
- We don’t do that.
- That will cost extra.
LET’S TALK TODAY
We will only work with one company in Tampa.
You decide if it’s you or one of your competitors we work for.
My personal cell is 316-312-8181. Call or text anytime.