KEEP YOUR HVAC TECHS (AND BUSINESS) BUSY ALL YEAR ROUND
END THE SLOW SEASONS:
Drive thousands of potential customers to your HVAC website year round
The fastest, easiest & cheapest way to increase web visits & phone calls!
STOP TRYING TO FIGHT THE IMPOSSIBLE FIGHT
TRYING TO BE #1 FOR ‘HVAC’ IS A BAD IDEA
It’s common for any business owner to want to be #1 on Google for whatever they “do” for a living. A chiropractor wants to be #1 for “chiropractor.” The privacy fence guy wants to be #1 for “fencing” or “residential fencing.”
This is an absolute waste of your time.
And if you’re putting any of your advertising budget towards Google ads for broad terms like “hvac,” then it is also a waste of your money.
WHY TRYING TO RANK FOR ‘HVAC’ IS A BAD IDEA
REASON #1: COMPETITION IS TOO TIGHT
In every market, the HVAC companies who put any money into Google ads are doing this exact thing, trying to rank for “hvac.”
And are probably spending a lot to do it.
But if 5 companies in town are all trying to win for the same keyword, then it’s a vicious cycle of them spending more and more each month simply trying to be in the top 3 results.
The fact that your competitors are doing this is GREAT NEWS FOR YOU!
Let the competition fight each other over the people searching “hvac.”
What you want to do is win for the searches from actual customers.
WHY TRYING TO RANK FOR ‘HVAC’ IS A BAD IDEA
REASON #2: YOUR POTENTIAL CUSTOMERS ARE NOT SEARCHING FOR ‘HVAC’
The words “hvac” in our town gets thousands of searches a month. It has a massive search volume but has very little (or no) INTENT.
Think about all the different types of folks who search for “hvac”
It’s everything from:
- Distributors who want to sell you something
- Industry associations looking for members
- Companies doing research on your industry
- Membership folks at the Chamber of Commerce
WHAT ARE POTENTIAL CUSTOMERS SEARCHING FOR?
Look at search terms that are in the “long tail.” They get less searches, but those searches have massive INTENT.
- Furnace fan won’t start
- AC not blowing cold air
- Heater blowing cold air
- Furnace on but no heat
- Furnace not kicking on
- Furnace fan not working
- Heater not working
- Best furnace brands
- AC fan not working
- Blower won’t turn off
- Burners not lighting
- Thermostat clicks
- Gas furnace not igniting
- Is the flame sensor bad
- Central air not blowing
- Furnace keeps turning off
- Thermostat display not working
THE LONG TAIL OF SEARCH
Think about this for a second. Where do most of your searches start?
With a question.
Searching with a question is meant to help you find a piece of information, to solve a problem, to help figure something out, to find a shortcut, to save money.
It is within asking these questions that this powerful concept resides, and it’s the key to dominating Google. It’s called the “long tail of search.”
It’s much easier to rank for these types of search terms because there is often no competition. These are buyers trying to solve their problem or figure something out.
You want to BE that solution for them. Be helpful, provide value, and build trust. That way, when it’s time to schedule somebody to come out, YOU are their first call.
It’s mind-blowing just how many keywords people use when searching for what they want on Google. There are 3.5 billion searches a day, and 15% of those keywords have NEVER been searched for before.
FIGHTING IS EASY WHEN YOU HAVE NO COMPETITION!
We want to catch your customers while they are still in this “research” mode.
This is where the OPPORTUNITY and the low hanging fruit is!
HOW TO WIN FOR THESE SEARCH TERMS ON GOOGLE
How to rank well for the search term potential customers are actually searching for comes down to one thing - CONTENT.
You need to have pages on your site that use these terms and talk in depth about these topics, including photos and meta data.
FULL SERVICE PAGES
Have individual service pages for each service you do. That means one page just for Air Conditioning Repair and another for Air Conditioning Installation. On those pages you include the long tail of searches that potential customers may do in looking for this service.
UPDATED (AND OPTIMIZED) BLOG
Post regular blog articles (once a month) that focus specifically to a particular long tail of search.
For example, write an article on the specific topic of why an air conditioner has frozen up. Include homeowner tips of what they can do about it. Be sure to use the different search words and phrases people may use who have a frozen air conditioner and are going to Google for help.
Add photos of your team and pictures of frozen air conditioners.
Be sure the necessary SEO steps are taken. This includes having title tags, meta descriptions and photo alt tags have the long tail of search terms included in them.
Share these blogs on your social media pages using the long tail of search phrases. And post them to your Google business profile, linking to your blog.
Yes, this is ongoing, time-consuming work - but it pays off!
A SUCCESS RECORD FOCUSING ON LONG TAIL OF SEARCH
HVAC Marketing Success is a digital marketing agency providing services to HVAC companies across the country who are either at or on path to make $5 million or more a year.
We apply proven strategies to grow our clients’ companies with results you can actually see.
There is a reason why 90% of the HVAC companies that we have worked with us continue working with us today, after years of results-driven marketing work.
CAN WE HELP YOU?
Our job is to help HVAC companies grow.
Your potential customers moved to the internet years ago. Having an ad in the Yellow Pages simply doesn’t work anymore. We get HVAC companies to show up high in search results for people ready to hire for the work our clients do. Long Tail of Search is foundational in the work we do and instrumental in achieving the
amazing results we get for our clients.
It is not hard work. Don’t let any marketing agency tell you otherwise. But it is tedious, and not something the owner of an HVAC business usually wants to do himself.
That’s where we come in.
If you would like more details or want to know if we may be a great fit to help your company increase revenue, email me at matthew@hvacmarketingsuccess.com or call or text me on my mobile at 316-312-8181.
OUR SATISFACTION GUARANTEE
We guarantee to either grow your HVAC company by 20% in the next six months or give your money back.
You can decide if we work for you or one of your competitors.
Call (or text) Matthew at 316-312-8181 to learn more about this offer.
What Other HVAC Businesses Are Saying About Us
“Like so many HVAC owners, we had been lied to and jerked around by several marketing companies when we met Matthew and his team. Something about Matthew and his passion for helping HVAC owners resonated with me, so I gave them a shot. We are getting more phone calls from NEW customers than we have in years! I love that they have new ideas, are persistent, creative, and show they care about our success.”
- Roger Findley - Just Right Heating & Air
“The team at HVAC Marketing Success has been invaluable to work with. They are creative, responsive and focused on driving our bottom line!”
- Cody Hanna – Hanna Heating & Air Conditioning Inc.
“Since we have been working with Matthew, our new website is functioning much better and our website traffic has really taken off. Matthew is full of new ideas! We are ranking higher on Google, thanks to his guidance.”
- Pam Hanna – Hanna Heating & Air Conditioning Inc.
“Matthew and his team genuinely care about the success of Jon Wayne Heating & Air. They are creative, take initiative and are constantly pushing the envelope.”
- Steven Jabro - Jon Wayne Heating & Air
“We first met Matthew Rupp and his team after he created a case study analyzing all the HVAC companies in Wichita. Matthew and his team aren’t your typical, cookie-cutter marketing firm. They are authentic, responsive, creative, and genuinely care about our success. We have seen a significant impact on our bottom line working with Matthew and his team.”
- Luke Parthemer - Fenix Heating & Cooling
“Matthew and his team are very knowledgeable and have provided excellent customer service. They have managed to an agreed upon timeline and have been accommodating to our busy business environment. If the short-time we have been working with Matthew is an indicator, the engagement will be very successful.”
- Mike Corwin - R-Mech Heating, Cooling and Plumbing
“I love working with HVAC Marketing Success! They have helped us in so many ways with our website and our on-line presence. They are great to work with and I recommend them to anyone who is looking to grow their business.”
- Kristi Christy - Decker Electric
“Matthew and his team know how to make the phone ring. Period.”
- Kerry Hansard - Kansas Controls Heating & Cooling
“We first met Matthew Rupp and his team after he created a huge case study analyzing all the HVAC companies in Wichita. He has a knack for taking the complicated and making it easy to understand.
Matthew and his team have done a great job for us at Fenix! I totally recommend them!”
- Cory Curl - Owner - Fenix Heating & Air Conditioning
“Matthew and his team were superb to work with. They are personable, go above and beyond, they were always responsive and definitely helped drive new business to the residential side of our business. I can definitely recommend working with them.”
- Ben Wilson - Executive Vice President - Decker Electric
These are the kinds of results you can expect. These are from our actual HVAC clients.
