THE WORLD HAS CHANGED
January 2024
My name is Matthew Rupp, and I own HVAC Marketing Success. We are a digital marketing agency specializing in helping HVAC companies. I hope you enjoy the T-shirt!
My team and I are going to work with one HVAC company in Tulsa get more phone calls, get their techs in more homes, close more sales, and increase their revenue.
This is the promise we make our HVAC clients:
Call (or text) Matthew at 316-312-8181 to learn more about this crazy offer.
Are your phones not ringing like they used to?
WHAT HAS CHANGED
I know all the challenges that HVAC owners face every day:
1) MILDER TEMPERATURES
- The high in Wichita, KS in July 2022 was 107; this year, it was 98 degrees.
- The high in Edmond, OK in July 2022 was 104; this year, it was 87 degrees.
- The high in Tulsa, NE in July 2022 was 108; this year, it was 86 degrees!
That’s a big difference!
2) CUSTOMERS ATTENTION IS SPREAD SUPER THIN
Just twelve years ago, people were still using the phone book. There were a handful of popular radio stations, and cable TV had 20-30 channels.
Today, people spend 4 HOURS a day on their cell phones and almost 3 HOURS a day on social media, and there are thousands of ways to consume media now. This makes it incredibly hard to get in front of your ideal customers.
3) BIG BOX STORES CUTTING INTO HVAC
https://www.homedepot.com/services/c/hvac-maintenance/c61211572
4) PEOPLE USE GOOGLE TO FIX BASIC ISSUES THEMSELVES
Google serves up over 3.5 BILLION searches a day.
People used to search for ‘HVAC company’, and now they search for their specific issue.
5) GOOGLE HAS ONLY GOTTEN MORE AND MORE COMPETITIVE
Any HVAC related search on Google has a ROW of paid ads and everything from Angies List, YellowBook, Yelp, Home Advisor, Expetise.com, and Houzz to compete with.
6) PEOPLE TURN TO SOCIAL MEDIA FOR EVERYTHING (it seems)
“Who has a hookup on this?”
“Does anybody know anybody that can fix this?”
“Who did you use for this?”
“Don’t use that company, use this one”.
You take all those challenges of getting in front of your ideal customers and then you add on how challenging it is to find and keep techs that are worth a damn!
7) YOUNG PEOPLE DON’T WANT TO WORK LIKE THEY USED TO
This one confuses the hell out of me, but it’s real. It’s damn hard to find young people willing to get in an attic, crawl space, or work past 5:00.
8) TECHS GO OUT ON THEIR OWN
It is easier than ever for a tech to start their own company now.
- I counted almost 200 Facebook groups, related to HVAC, many with tens of thousands of members in each one!
There are countless courses on how to start an HVAC company which only means more competition.
9) A MASSIVE SHORTAGE OF TECHS TO HIRE
NONE OF THAT WAS A PROBLEM JUST TEN YEARS AGO!
In years past, it worked to rely on the weather to make it hot enough (or cold enough) to push neglected equipment to the breaking point, and every HVAC company in town was swamped during the COLD and HOT times of the year.
That’s not enough anymore.
The world has changed.
Just like the world has changed for HVAC owners, so has your need for marketing. You don’t need a company that will do busy work and send reports that don’t make sense.
You need a team of smart, committed individuals that know how to help HVAC companies just like yours.
My team and I dove into the challenges our HVAC owners face and we put together
299 ways to get more phone calls, get your techs in more homes, close more sales, and double the revenue of any HVAC company.
This list came from:
- Our personal experience helping our HVAC clients generate millions of dollars in revenue
- HVAC owners that have sold their companies for millions of dollars.
- Dozens of ideas from a sales manager who runs ten sales guys for a 20m HVAC company
- Years of experience working with HVAC companies exclusively
- Spending time in our HVAC clients businesses (not just on the phone)
This list covers
- 49 specific items that (hopefully) your DIGITAL MARKETING agency is handling for you! If not, call or text me at 316-312-8181.
- 35 items in the area of SALES that can super impact your bottom line! We can help here, too!
- 89 items that fall on the shoulders of the OWNER to think about, delegate, or decide to act on. This is you!
- 37 items that your TEAM can do to make the most impact! Learn how to get the most from your team and set them up for success!
- 21 items that have to do with OTHER COMPANIES (paid ads, postcards, billboards, etc)
We graded each idea on the list in the following categories:
- COST - from zero cost to high
- FAST RESULTS – Can this strategy get you more business TODAY, this week or next month?
- IMPACT – How impactful is this step likely to be on your business?
- CATEGORY – digital marketing, owner, team, sales, outside company
- GREAT OFFER – Will having a great offer (free filters for life, $49 clean and check) make this more impactful?
- CAN WE HELP – Over 70% of the list we can either do this for you, provide resources or help in some way.
- RESOURCES – We are here to help regardless of the area!
The exciting news is that my team and I are going to help put this ENTIRE list to work for just one HVAC company there in Tulsa.
I thought about sending the list in the mail but then I decided I don’t want your competitors to know what we are doing.
If you would like to see the list and get an idea just how MUCH we can help your HVAC company give Matthew a call (or text) and 316-312-8181 today.
Once I speak to you (or one of your competitors) that’s it, the door is closed and nobody else gets a peek.
Call (or text) 316-312-8181 today to get this deal. I will only talk to one HVAC company there in Tulsa.
WHO ARE WE?
REAL PEOPLE WHO LOVE HELPING OUR HVAC CLIENTS SUCCEED
Everything from web development, project management, copywriting, graphic design, and strategy… we have you covered.
HVAC Marketing Success is on the wall and in our blood. It’s what we do!
LET'S TALK TODAY
We are going to put this entire list to work for one HVAC company in the Tulsa area, and I hate for you to miss out.
You can call (or text) Matthew at 316-312-8181
