Getting a lot of traffic to your site is important, but it doesn't mean much if website visitors don't DO anything when they are there. But how do you get a visitor on your site to hire you? How to do you get them to call your or click on some service?
You need to include elements on your site called CTA - which stands for Call To Action. These are things that effectively are desirable to your potential customers and give them all the reason they need to call you!
CALL TO ACTION
This is a FANTASTIC example of how to offer a compelling CTA and make money in the process!
This is actually pretty clever. If somebody clicks on ‘get this coupon’ they are taken to a page where they have to give up their name, address and email to get the coupon. Once somebody gives up this information, I guarantee they are getting reminder emails about clean and checks in the fall and spring, filter reminders, specials they are running and who knows what else.
Yes, they are offering a great coupon, but its more than paying for itself in the long run.
Below is the email I got.
This is a BIG FAIL. A customer trusted them with their personal info and they send them "Thank you for applying for an online coupon, you can download or print your coupon(s) here!"
Instead, they should send an email with a picture of the team waving or an attractive image of some kind!