Posts by Matthew Rupp

How Experience Running Service Business Puts a Focus on Results I love this business. I love working with owners of service businesses. The reason why is because my background is in starting service businesses, building them, growing them. That’s what I did for more than 20 years before I started the HVAC Marketing Success agency.…

The Importance of Consistency for a Company’s Information Online One of the important things we do for our clients is to fix the “NAP”, which is the name, address, and phone number of a business. You may think that sounds like a straightforward thing to do. Or perhaps you don’t understand why there would be…

How a “Living Website” Helps you Rank on Google So you spent a fair amount of money to get a great website. It’s got all the pages, it’s interactive, it’s beautiful. Maybe even perfect! Now you can move on from this silly website stuff because it’s completely done, right? Wrong. If you want your website…

Why It Is a Matter of Trust I know marketing online today can seem confusing. Digital marketing, online marketing, SEO – it comes in a lot of names. So lets break down what SEO is and how it’s all about one thing: earning Google’s trust. SEO stands for search engine optimization. Regardless what you call…

Why Picture Descriptions are Vital for a Business Website Google is incredible at what it does. It handles 3.5 billion search results in a day in less than a second.  But while it is mind-blowing to grasp what they do and how good they are at it, Google is still a computer. A computer doesn’t…

Why People Searching Online for the Same Thing Get Different Results Years ago, what Google showed you would be similar to what they showed other people searching for the exact same thing. A lot has changed, especially over the last 15 years. How Friends & Family Influence Your Google Results While location is a big…

The 1 Test to Know Which Websites a Business Needs to Be On I know every business owner in America just gets bombarded by online directories sales reps. There are many online directories – from Manta, CitySearch, yp.com, Yellow Pages, and on and on. Some of them do get a lot of traffic, but they are…

How to Win Over New Customers AND Google Forget SEO, analytics, trends, and marketing strategy… the biggest mistake most companies make with their website is the most simple and basic thing to understand. Most company websites lack heart. As founder of HVAC Marketing Success, I have been providing digital marketing for over a decade. I’ve…

It’s Not Rocket Science. It’s only SEO. I know that it seems confusing to understand all the technical talk that goes in to explaining SEO, but it really comes down to a few basic components. First thing, you need to make sure your website makes it absolutely clear what your business is. While that may…

Try this quick ranking test. Google search for some service your business does. Did your company come up first? Or maybe second? It should. And that means absolutely nothing. Did you think that because your business ranks high when you search, it also ranks high when OTHER people search? It absolutely doesn’t. While there are…